In an increasingly competitive global market, Laqtia continues to consolidate its international growth as one of the leading European manufacturers of instant drinks for vending machines, horeca and dispensing. From its headquarters in Toledo, the company has managed to build a solid international distribution network that today allows its products to be present in more than 40 countries around the world, with a growing weight of exports within its activity.
This expansion process, which began in the mid-2000s, has allowed the company to position itself in strategic markets in Europe and Latin America, where the consumption of soluble beverages in automatic machines continues to grow, driven by convenience, product quality and the evolution of consumption habits.
Consolidated international presence
Currently, Laqtia’s main markets are concentrated in:
-Spain, market of origin and base of product development.
-France, one of the European countries where the brand has experienced notable growth thanks to its range of granulated milk.
-Dominican Republic, gateway to the Caribbean area.
-The United Kingdom, with a strong culture of consumption of hot drinks in automatic distribution.
-Germany, one of the largest European markets in the vending sector.
-Chile, which represents a key market within the expansion in Latin America.
This geographical diversification has allowed the company to adapt to different consumption profiles, always maintaining the same philosophy: quality products, optimal solubility and high machine performance.
Star products
Within Laqtia’s catalogue, dairy products continue to be the fundamental pillar of the business, with 100% skimmed milk standing out, a key reference for vending and horeca operators looking for constant quality and stability in the machine.
Together, dairy preparations represent a very important part of sales, as they form the basis of many hot drinks: cappuccinos, chocolates, lattes or flavored specialties.
The success of this category is largely due to the control of the production process. The company has its own mixing, granulating and drying technology, which allows it to optimise essential parameters such as solubility, granulometry or product fluidity.
The rise of flavored cappuccinos
If there is a clear trend in the automatic beverage sector in recent years, it is the premiumization of the consumer experience. Users are no longer just looking for coffee, but more indulgent beverages with differentiated flavors.
In this context, flavored cappuccinos are experiencing very significant growth, both in Europe and Latin America. Flavours such as vanilla, hazelnut or caramel have paved the way for more innovative proposals that seek differentiation.
Among these specialties, Carmen Cookies & Cream stands out, one of Laqtia’s exclusive products, which combines the creaminess of cappuccino with the iconic taste of biscuit and cream. This type of beverage responds to a clear market trend: products that turn the coffee break into a differentiating experience.
Innovation and adaptation to each market
Laqtia’s international success is not based solely on exports, but on a strategy of adapting to local tastes. The company works closely with operators and distributors to adjust flavors, formats and technical solutions to each region.
Thanks to this philosophy, Laqtia has established itself as a strategic partner for vending and Horeca operators looking to expand their hot beverage offer with high value-added products.
With a clear commitment to innovation, the development of new beverages and international expansion, the company continues to move forward with a clear objective: to continue bringing the taste and quality of its instant drinks to more and more markets around the world.
